LookOut Alcohol, Young Persons Alcohol Project, Lancashire
LookOut Alcohol is a website developed to promote the health & well being of primary aged pupils. It was initiated and designed by young people for young people and engages them through creative and fun approaches including an interactive game and group activities. These activities are promoted through lesson plans and parental homework activities. It also supports teachers in delivering age appropriate alcohol education which complements the Key Stage 2 curriculum.
The website has inspired young people to develop their own activities within schools around alcohol education, promoting alcohol awareness to their peers and parents through:
Developing school assemblies
Organising heath awareness events
Producing written reports and posters
It has also inspired them to identify another health issue relevant to young people and they have developed a LookOut Tobacco website.
The website was developed by the Young Persons Alcohol Project, part of the Trading Standards Service based in Preston but covering all of Lancashire.
Develop a good working network with key partners in order to adopt a holistic approach to the wide range of issues around young people alcohol and its impacts on communities.
Be aware that different resources/messages/approaches need to be employed depending on the identified target audience. Identify what needs to be delivered and how and where it should be delivered – for example, if developing resources/messages for young people make sure you engage with them in a fun interactive way or in a way that is relevant to them.
It is important that young people participate and are involved - listen to them, use their ideas and value their opinions. Keeping the young people regularly informed about the project's progress.
Look at ways of sustaining, building on experiences and continually review and improve projects/resources where possible.
“As soon as Mentor UK gave us the Award we were getting e-mails from around the country. The impact has been massive. If we can get some meaningful evaluation from it, it will be fantastic”